What Is Bounce Rate?
What I know about Bounce rate is that “People will visit to your site but they will not read any article and they leave without visiting any page of your site.”
If you got low bounce rate then it smart and if you have high bounce rate then you must take some step to lower down your bounce rate.
Which Factor Effect Them?
- Poor Quality Of Article
- Bad Navigation In Site
- To many pop-up ads
- Bad / Ugly design of Website
Why Less Bounce Rate Is Good For You ?
- User are reading your article, If you have awesome content
- High Subscription Rate.
- Great Reader and Comment from them in your Blog Post.
Should You Improve It ?
Yes you should improve your bounce rate. If you have good bounce rate you are doing awesome job. If you have bounce rate less than 70% then will are doing great job.If you have bounce rate more than 70% then you should concentrate. Try to reduce bounce rate through tips which i have given below.
Ways How You Can Improve Bounce Rate
1. Reduce Loading Time
SEO is not only the factor of your site, you must have decent loading time of your site. Remove all unnecessary plugin from your site, Always optimize your image for better loading. And Last, always compress the Code. These All thing will help you to increase your speed of the site.
If your site is not quick people will move to other site which is quick and have Good writing style.
^_^ First Impression Is Usually The Last Impression ^_^
2.Provide Good Navigation
You should have good navigation menu. Don’t distract your user from Advertisement.
Make a navigation menu easy so that people can find the content Easily . Give then Site-Map or Archive List to user
If you are using video or music in your site then always use manual click system. Don’t put that automatically play. If user want to see they will see the video by playing it. Now new browser block autoplay feature will is helpful.
3.Better Content Of Site
User want Best content. If you have great content you will be the king of content.
If you have great content, visitor will stay in your site. Now a days blog design is also very important. User see your design first.Use good font in your site. Please.. Please.. never use small font. Visitor find difficulty to read the font. My suggestion is use 15 to 16 font size in your site.
4. Inter-Link Your Posts With Old Posts
Inter link you old post with new post. You should give at-least 2 links of old post. This will help you to increase your Google rank and it will reduce bounce rate as people will engage with this.
5.Always Show Popular Posts In Blog
Always show popular posts in your Blog. First visitor always see the popular post first and read it .
If First time visitor come he might be in trouble what to read in the site, he will see the popular first.
Read More : Short Length Post VS Long Length Post
6. Use Related Posts Widget In Blog
If you are blogger then you have to add the code manually and if you are using WordPress site/blog then there is plugin to show Related post.
7.Use Video on Blog posts
You have heard about video marketing. Video marketing is very popular now a days. People don’t read introduction part, they will simply jump into the tips.
It means they will give less time to your Blog. I know people are very lazy in reading the whole article. I think NO one read the full article. But how can you improve your bounce rate?
People always ready to see the video rather than to read the Text Content of article.I have told all what I Read over internet and what I know about this. These all tips will help you to reduce your blog bounce rate